Industries
Marketing agencies
Accounting for marketing agencies, from re-invoicing ad budgets to internal VAT accounting on services from abroad.
Biro Vision provides specialized accounting for marketing agencies, creative studios and digital advertising agencies, where advertising services, the re-invoicing of ad budgets and the procurement of ad space from abroad intersect every month. We understand that buying ad space from platforms such as Google and Meta generally means the place of supply is Serbia and that the domestic recipient, as the tax debtor, performs internal VAT accounting, so for every service received from abroad we correctly determine the place of supply and the tax debtor. We track revenue and costs per client and per project, manage associate engagements through service contracts and copyright contracts, and process inbound and outbound e-invoices through the SEF. For smaller agencies we assess whether flat-rate taxation or full bookkeeping is more favorable, and for those with a single main client we check the independence test. With us, foreign-currency payments, re-invoices and tax obligations stay properly recorded and met on time, so you can focus on campaigns and clients.
What you need to get started
- 01 APR registration: setting up a flat-rate sole trader, a book-keeping sole trader or a d.o.o. under the appropriate advertising activity code (most often 73.11 advertising agencies or 73.12 media representation), with optional additional codes such as 70.21 public relations and 74.10 design.
- 02 Independence test: for sole traders invoicing one or predominantly one main principal, checking the nine prescribed criteria, where meeting five or more criteria means loss of independent status and taxation of that income as other income.
- 03 Tax status and VAT: choosing between flat-rate taxation (available for eligible activities up to the prescribed turnover limit) and keeping business books, with mandatory VAT registration once turnover passes the RSD 8,000,000 threshold in the previous 12 months, or voluntarily; turnover with a place of supply abroad does not count toward that threshold.
- 04 SEF and foreign-currency operations: registering on the Electronic Invoicing System for domestic B2B turnover and, if you collect from foreign clients or pay for ad space abroad, opening a foreign-currency account with reporting of inflows and payments to the bank within the legal deadline.
- 05 Contracts with associates: keeping proper contracts with associates (service contract, copyright contract, service agreement or employment) aligned with the actual mode of engagement, and registering employees for mandatory social insurance via the CROSO portal.
Services we provide
- Invoicing advertising and creative services (campaigns, visual production, account management, reporting) and issuing outbound e-invoices through the SEF, with correct determination of the VAT treatment for domestic and foreign clients.
- Re-invoicing ad budgets to clients, with a clear split between the agency fee and the passed-through media budget, and correct determination of the VAT base on the re-invoiced amount.
- Internal VAT accounting on the procurement of ad space and digital services from abroad (Google, Meta and other platforms), with determination of the place of supply, the tax debtor and reporting in the POPDV form.
- Calculating associate fees through service contracts and copyright contracts, with correct tax and contribution treatment and filing of the PPP-PD tax return.
- Project-based tracking of revenue and costs per client and per campaign, with margin calculation on each project and a clear view of agency profitability.
- Processing foreign-currency inflows from foreign clients and foreign-currency payments for ad space, with exchange rate difference calculation and reporting in line with foreign-exchange regulations.
- Keeping flat-rate or double-entry bookkeeping for smaller agencies and preparing VAT returns, annual financial statements and the tax balance for agencies that keep books.
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